Rare Beauty's Global Director of Education and Events Pearse Renfree, who was at the virtual press launch with Sephora Southeast Asia, called Gomez a "voice of this generation."Īlways an Optimist Primer Always An Optimist Illuminating Primer, P1,750 I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness," Gomez said in the website's bio. "Rare Beauty can be more than a beauty brand-it can make an impact. A well-known mental health advocate, founder Selena Gomez created Rare Beauty to break the stigma on mental health and empower individuals to be confident and redefine the meaning of beauty. It holds a promise that not all beauty brands have, which is to celebrate self-expression and normalize mental well-being. And guess what? Last year's much-anticipated beauty brand, Rare Beauty, has officially made its Southeast Asian debut, and we have all the deets! Promise.Thanks to Sephora Philippines, we have access to international products from popular brands without having to book a ticket (although, of course, we wish Sephora would open a physical store in the country soon!). Photos: © Rare Beauty / Sephora SwitzerlandĭISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Easy to use and finally available in Switzerland. I personally love the Warm Wishes Effortless Bronzer Stick.
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The complexion products include the Always An Optimist Illuminating Primer, Always an Optimist 4-in-1 Mist, and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in many shades to suit all skin tones. Rare Beauty’s Perfect Strokes Matte Liquid Liner is inspired by a calligrapher and is comprised of more than 1000 individual hairs.
Whether it’s testing each product or developing a design for the first-of-its-kind Blot & Glow Touch-Up Kit that’s convenient to carry, Selena has influenced every aspect. Since the brand’s inception, Selena has been involved in every step of product development. Rare Beauty products are designed for everyday self-expression, and each product has a unique sensorial story. I want every person to feel beautiful exactly as they are.» Makeup is something to enjoy, it’s not something you need.
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« These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. « I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,» said Selena Gomez, Founder and Creator of Rare Beauty.
Channeling that love, she developed Rare Beauty to challenge the beauty myth of physical perfection.
Selena’s passion for beauty products was born at a young age, from the moment she sat in her first makeup chair. Using unique formulas to create breathable and airy makeup that go on easy for adjustable coverage and a fresh finish, without hiding what makes people unique, Selena wanted to create a beauty brand that goes beyond physical products, helping people feel good about themselves, and celebrating what makes them unique. Rare Beauty, the mission-driven beauty brand founded and created by Selena Gomez, is now available at Sephora Switzerland.
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