This type of experimental songwriting can be difficult, but works when the message is strong. She said one of the new songs on the EP, titled “Strangers,” was one of the hardest to write because it was completely written from a Facebook message between her ex and her. She said, “As long as you’re telling stories that are personal to you, then it’s not going to be cliché.” FLETCHER is an artist who is not afraid to play with how she creates her songs. I asked her how she keeps her songs relatable rather than cliché. She is known for being vulnerable and honest in her songs. After this, I was even more inspired by her sincerity in her music and her message.įLETCHER’s authentic vibe is clearly reflected in her unique sound. I was lucky enough to meet FLETCHER backstage and talk with her. However, when I listened to this EP in preparation for Juice Jam I fell in love with her music. I would be lying if I said I had heard her name before the lineup came out. However, there were a handful of students who were just as excited to see FLETCHER, an up-and-coming indie pop artist who recently released an EP entitled you ruined new york city for me. Prior to Sunday, many students, like myself, were mainly excited to see headliner 21 Savage. When Dreamville released its label album, Revenge of the Dreamers III, EARTHGANG drew mainstream attention.Įach performer engaged the crowd with their music. When they were approached by J.Cole to sign with his label they jumped at the opportunity. EARTHGANG, the rap duo from Atlanta, have always had an independent approach to their music. Joy followed Kilo Kish on the main stage, performing some of their debut indie folk album that was released in 2018. Kilo Kish, originally a hip hop artist, transitioned into indie pop through recent releases. The 2019 Juice Jam lineup included 21 Savage, EARTHGANG, Fletcher, Mt. Every year, students await the announcement of the lineup so they can buy their trendiest outfits and prepare for the day’s haul. Juice Jam is the first highly-anticipated event on campus that brings students and organizations together for a festival-style lineup hosted by University Union.
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